Happy Wednesday Swoop Subscribers!
We hope you're having a wonderful week so far! What if we were to tell you we know of something that can market your business for you even while you're sleeping? No, this is not a dream. We're talking about a website refresh that can change your business from here on out.
(If you're still not sure where to start after these tips, contact Swoop today and get set up with one of our Web Experts to set you on the path to start soaring towards success!)
For now, let's tackle our top 3 tips for creating a website you can be proud of!
Freshen up your look. As each year goes by, your business grows and grows and so outgrowing your old design is to be expected. How can you freshen up your website look? Start with your colour palette, images, typography and icons. These small details are bound to sharpen your aesthetic and keep your Brand consistent across all your channels.
Copy updates that can update your status online. You probably remember how challenging it was to put together the perfect words to describe your business throughout the copy on your website. You may have missed keywords and messaging that could get you to the top of search results... but not to worry! Small updates to your copy to include your business services, location and specific traits you market on will help search engines pick you up when your dream client is on the search. A little tweak can go a long way!
Let's get technical. Now that we've touched on the cosmetic updates, it's time to get a little techy. When updating your SEO, you'll want to be ultra specific in order to avoid over-saturation while also being aware of broader terms that will keep you in the game. The best part about doing small SEO updates throughout your website's lifetime is that you have the added benefit of analytics to compare now that you've been live for quite some time. See what's working and what's not. Yes, it really is that simple. Things might get a little tricky around strategizing your new keywords, but not to worry, that's what we're here for!
Will you be updating your site anytime soon? Let us know your plans for creating a website you truly love!
Until next week,
Swoop Marketing
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